Halloween. A holiday in which it is socially acceptable to dress up like a crazy person.
Crazy person or not, I appreciate Halloween infinitely more today than I did when I was little. That being said, there is a high probability that I was abnormal as a child as I did not enjoy trick-or-treating; I found it overwhelming and bizarre.
I was always told not to talk to strangers, so then why was I encouraged to knock on random people’s doors and beg for candy? Also, I remember the long trips to the Halloween store and struggling to pick a costume that was appropriate for school yet gory enough to scare the neighbors.
Halloween, however, has evolved into one of my favorite Holidays. It allows me to escape the stress of school and let loose for a weekend. In college, Halloween is known as Halloweekend, meaning Halloween is a full Thursday through Sunday event.
This year I have resisted pressure to be dress as a lacrosse player or a nerd. I decided I wanted to bring the original idea of the holiday back and be scary. Which is why I am going to walk around with, what appears to be, a blade through my head. (Pictures to come, you’re welcome.)
As Halloweekend is in a few short days, I decided to analyze the holiday and get mentally and physically prepared for a few days of fun.
The Halloween industry is estimated at $8 billion. With $8 billion dollars just for one holiday, there is a ton of money to be made. As a public relations student, I think organizations can easily get a piece of the $8 billion by following the Halloween trend.
March Communications just came out with a blog listing the top 5 Halloween-Themed Campaigns this year. Sears’ zombie campaign topped the list. The campaign uses social media to get costumers excited about Halloween and ready to shop at Sears. Other successful campaigns include Dunkin Donut’s to entice it’s twitter followers to use the hashtag #carveDD in order to win gift cards. The contest asks users to be submit a picture of a pumpkin they carved, using the hashtag.
These examples show that Halloween is not reserved for young children or college students ready to have a good time. Public relations campaigns can use this niche market in order to make some additional money, so they will be able to buy some extra candy this year.